Articles

If somebody tells you they built something in a week, ask what they were doing for the two years before that. AI made the first 80% fast. The last 20% is where software actually lives.

The point of automation is not to give yourself a new thing to watch. If yours needs babysitting, it has moved the work instead of removing it, and that is a fixable design problem.

The best automation candidates are not the big processes anyone would put on a list. They are the small daily frictions you stopped noticing years ago, because you absorbed them and got on with it.

Every tool you sign into gets a look at something private. Most of us decide whether to trust one based on how the login screen looks. Five better questions, from having had to answer them ourselves.

Getting a website onto Google is mostly ordinary, free work. The part the guides leave out is the waiting. What to do, in order, and what to expect, with our own September 2026 figures left in.

There is a free way to get your products showing in Google Shopping. Most small shops assume it is an advertising product, so they never look. Here is what the feed needs and how to get the data right.

Four million WordPress sites installed a plugin whose entire job was to make them safer. In November 2024 it turned out to let anyone log in as the administrator. Every protective plugin is also code running with high privilege.

Your website runs on a physical computer, in a building, drawing power around the clock. Most owners have never thought about whose building it is. It turns out to repay a few minutes of attention.

Two quotes for the same website can be nowhere near each other, and the numbers are the only part that lines up. Most of what you're buying was never a line item. Here's what sits around the build, and how to compare two quotes that don't seem to describe the same job.

Your website is probably silent the moment someone leaves it. A handful of automatic emails will do a week of polite follow-up while you get on with something else, and most businesses have none of them switched on.

An SEO consultant spent Tuesday morning in our CMS and sent me her notes. Four of them were built, tested and released by the afternoon. It's the clearest example I've had of what owning the platform means for the people whose sites run on it.

Google said an online shop had 31,900 pages. It has about 4,200 products. Where the extra 27,000 came from, why blocking them made things worse, and the one number that showed the clean-up was working.