Search Engine Optimisation
SEO and AI search visibility, from Dorset.
SEO
What we can do for you…
We grow your visibility by building sites that perform and creating strong content optimised for both Google and the human reader. No tricks, just the fundamentals done well.
Getting your site built is the start. Getting it found is the next bit.
SEO is how people searching Google end up on your site rather than a competitor's. And when someone's searching for what you do, they're usually already close to buying. They just need to find the right person.
That hasn't changed. What has changed is where people are searching.
It's not just Google any more
AI tools like ChatGPT, Perplexity and Google's AI Overviews are increasingly where people go for recommendations and answers. They don't show a list of ten blue links. They synthesise information and point people at sources they trust.
Which means if your site isn't findable, credible and well-structured, you're invisible there too.
The good news is that what makes you rank well on Google also tends to make you visible in AI-generated results. Clear, useful, well-written content. A site that's technically sound. A consistent presence that signals you know what you're talking about.
Why you need SEO
Most of our sites are built with SEO in mind from day one. The right long-term strategy depends on your business, your market and what you're actually trying to achieve. We don't offer a one-size-fits-all package. We look at what's genuinely going to make a difference for you.
It works well alongside other marketing too. Good content can be shared on social, used to support paid campaigns, or repurposed in ways you haven't thought of yet. It's rarely a standalone effort.
How it works (in simple terms)
You create content your audience finds useful, built around the words and phrases they're actually searching for. "Web designer in Dorset", for example. The more relevant content you have, the better your chances of ranking. The higher you rank, the more people find you.
That's most of it, honestly. There are finer details, but that's the bit that matters.
The same principle applies to AI search. If a tool like Perplexity is recommending web designers in Dorset, it's drawing on content it trusts. Your job is to be the source it trusts.
Where we are
We are in Sturminster Newton in north Dorset. A good share of the businesses we look after are within an hour or so of us, in Hampshire, Wiltshire and Somerset as well as closer to home.
That matters if your customers are local. Showing up in the map results for your own town is a different job from ranking nationally, and it is usually the faster one to win.
It matters much less if they are not. Search does not care where your developer sits, and plenty of the people we work for are nowhere near us.
Let's talk
If you want your site to get found by the right people, wherever they're searching, get in touch and we'll work out what makes sense for your business.
Our Old site was a classic attempt at getting a web site up there so we can say we have one, without it actually working for us… a new, far more professional looking site coupled with a hit rate that quickly took the number of hits we used to get in a year to a week!
What it costs
Search work is priced per job once we know what your site needs, so the figure is yours before anything starts and covers everything we've agreed. Some of it is a one-off fix; some of it is a monthly retainer. We'll tell you which, and why.
Further reading
One email a month...
Most months we publish a handful of articles about running a website: what things cost, where the money goes, what's changing in search and which bits of AI are worth a small business's time. Once a month we gather them into a single email. It waits in your inbox until you have ten minutes spare, whether that's the same day or the end of the month.