Why I Reach for Code When Everyone Else Reaches for Zapier
There's a piece of received wisdom about automation that I keep bumping into, and I think it's mostly wrong. It goes like this. If you're a small business and y...
Articles
Short, practical reads on websites, SEO, AI and running a business online. We write about what we've actually seen work, in plain English and without the jargon. The latest are below.
You Don’t Need the Subscription
SaaS has a particular trick it pulls on small businesses. You sign up for a tool because it solves a specific problem. It works reasonably well. Then six months...
Do You Actually Need Software, or Just a Smarter Process?
The instinct when something isn't working is to look for software to fix it. The spreadsheet is getting unwieldy, so you search for a project management tool. I...
Small Fixes, Big Returns
There's a version of "automation" that gets a lot of coverage. The full transformation. The AI that rewires your whole operation. The consultant with a framewor...
Automated Travel Time in Google Calendar
What if your calendar could drive itself? Ever turned up late to a meeting because you forgot to account for travel time? Or found yourself double-booked becaus...
Best Practices for Updating WordPress Plugins and Core
Stop Ignoring Updates! Your WordPress site isn’t a slow cooker - you can’t just set it and forget it. Running a WordPress site is like owning a car. It gets you...
From Tedious to Automated: How a Simple Python Script Solved My Invoice Headache
For years, processing invoices was one of those unavoidable, mind-numbing admin jobs that I’d put off for as long as possible. Every month, I’d receive a multi-...