Articles

The best automation candidates are not the big processes anyone would put on a list. They are the small daily frictions you stopped noticing years ago, because you absorbed them and got on with it.

Every tool you sign into gets a look at something private. Most of us decide whether to trust one based on how the login screen looks. Five better questions, from having had to answer them ourselves.

Your website runs on a physical computer, in a building, drawing power around the clock. Most owners have never thought about whose building it is. It turns out to repay a few minutes of attention.

Two quotes for the same website can be nowhere near each other, and the numbers are the only part that lines up. Most of what you're buying was never a line item. Here's what sits around the build, and how to compare two quotes that don't seem to describe the same job.

In early 2025 around thirty WordPress plugins were sold on a marketplace to an anonymous buyer. The plugins kept working. Nobody who had them installed heard a thing. Eight months later they woke up.

Turn on two-factor login in our CMS and the cursor is already waiting in the code box. It's a detail so small you'd never think to ask for it. Which is exactly why it tells you something about how the whole thing was built.

I have ADHD and autism. For most of my life I didn't know that, and for a while after finding out I kept it quiet. These days I think it's one of the better reasons to have me looking after your website. Here's the honest version, drawbacks and all.

A few years ago we stopped leading with the thing that pays the bills. On paper it looks daft. In practice it changed the work that comes our way, and made the advice we give a lot more honest. Here's what happened and why.

A lot of agencies build in one platform and recommend it to everyone, whether it fits or not. That isn't always dishonesty. Often it's just incentive. Here's why it should matter to you, and the one question that gives the game away.

There's a piece of received wisdom about automation that I keep bumping into, and I think it's mostly wrong. It goes like this. If you're a small business and y...

Some subscriptions earn their keep. You use them daily, they save you time, and you'd notice immediately if they disappeared. Those are fine. Keep paying for th...

Every SaaS subscription you pay funds a product roadmap. New features get planned, designed, built, and shipped. Updates roll out. The platform evolves. That so...