Articles

There is a free way to get your products showing in Google Shopping. Most small shops assume it is an advertising product, so they never look. Here is what the feed needs and how to get the data right.

Your website is probably silent the moment someone leaves it. A handful of automatic emails will do a week of polite follow-up while you get on with something else, and most businesses have none of them switched on.

There is a free Google product that decides whether you appear when someone nearby searches for what you sell. Most local businesses set it up once, badly, and have not looked at it since.

In 2013 I argued with every reason business owners gave me for staying off social media. Thirteen years on, three of those reasons have got stronger. Here is the list again, and where I'd put the time now.