Is your website one of those that 'just sits' there waiting for visitors?
How is that going for you?
Well, you're really not alone - the majority of website owners do.
Are you keeping your content fresh?
The crazy thing is that they have the foresight in the first place to get a great website built but it's after that when the problem arises - nothing is updated/changed/done to the site for weeks, months and even, in a lot of cases, years!
A website designer can only do so much to make a site ready for the search engines, but there's still a lot of work to do once the site has gone live and that is down to you the website owner! Don't expect to get new business just because you have a website. It just doesn't work that way.
A website is just a tool. The bottom line is that it just sits there looking lovely but, unless you are proactive, thats all it will do and ultimately you are going to be disappointed with the traffic generated.
So what do Panda's and Penguin's have to do with this?
Panda and Penguin are recent updates to Google's search algorithms which have placed a huge emphasis on fresh content and are giving extra credit to websites that are updated regularly and that people are talking about and sharing that content.
You and your business may be the most professional and authoritative in your chosen field, yet you could be overlooked because you are not keeping your content up to date and fresh.
5 free and easy ways to keep content updated and your website fresh as a daisy!
So, how can you keep your site fresh and up to date? Well there are a number of ways that you can do this but I have listed 5 ways that you can achieve this on a budget (ie £0!)
It wont do it itself!
So now that you have tools available in your arsenal to improve your search engine rankings, you need to start being proactive and doing something about it because it isn't just going to happen!
Which one(s) do you think you will use?
Everyone knows a serious business needs a web site to be credible, but not everyone knows or understands the importance of Search Engine Optimisation. Our Old site was a classic attempt at getting a web site up there so we can say we have one, without it actually working for us. Working with Motley was a revelation, Jamieâ€™s direct approach and ability to explain in easy to understand terms resulted in a new, far more professional looking site coupled with a hit rate that quickly took the number of hits we used to get in year to a week! The site is stylishly contemporary and very easy to navigate around. Unlike many web designers Motley.co.uk is very easy to work with. With an innate understanding of business as well as being designers this helps make them very intuitive when it comes to finding out exactly what we required. I have other companies whose web sites will certainly be getting the "Motley" treatment.David Goad from Friths Opticians